This is an era in which everyone is looking for things that are new and different, and nothing is more different and more innovative than vegan makeup. Vegan makeup is all the rage and a way that animal lovers show love for their fellow furry companions.
Although many people love vegan makeup, no one knows cruelty-free makeup better than the Queen of Unicorns, herself, Doe Deere. But just who is Doe Deere, and how did she get to become the queen of anything?
Well, we are happy to tell you! Kick back like Doe does, with a tall glass of water in hand, and prepare to hear this beauty mogul’s story from start to finish.
An Entrepreneurial Itch
As the saying goes, mighty oaks grow from small acorns. Doe wasn’t always a hit in the cosmetics industry like she is today. The former fashion line CEO began her entrepreneurial career as a 13 year old salesgirl.
Yes, Deere has always been into sales. In her early teen years, she loved wearing tattoos. Her peers saw her wearing these items and were curious about them. Deere, being the influential entity that she is, convinced them that wearing tattoos was perfectly fine as long as they were sure that wearing them was something that they truly wanted to do. This would be Deere’s first time liberating people and allowing them to be their authentic selves. However, it would not be the last time.
Deere wasn’t fully of age when she left her home in Russia. At seventeen years old, she boarded a plane for America. Her sights were set on the Fashion Institute of Technology.
Deere didn’t finish her college career. After feeling that she had amassed enough knowledge for her business plans, she left school to pursue her company, Lime Crime.
This wasn’t the Lime Crime that we know and love today, however; this was a clothing store.
Deere was originally an entrepreneur in the field of fashion.
But as many of you already know, fashion and beauty go hand in hand. Deere decided to wear makeup to help her already-unique clothing line stand out even more, but then something unexpected happened: people showed more interest in her makeup looks than in her clothing line.
So what did Deere do? She decided to go with what appeared to be promising.
Reaching New Heights
And promising the makeup was!
Deere switched Lime Crime from a fashion line to a cosmetics line and decided that her cosmetics line should be fully vegan.
She refers to everyone who uses her products as unicorns, deeming herself the Queen of Unicorns.
Lime Crime and Doe Deere are steadily becoming household names. The products that the brand offers are helping the brand to grow in popularity.
What is causing Lime Crime to steadily grow in popularity, however? Their morals in creating cruelty-free makeup that looks good and that can be used by everyone.
This is what makes Lime Crime different.
Follow Doe Deere on Instagram.